client: wms powerball

When WMS gaming develops new co-branded slot machines, they go all out. This lottery-branded campaign consisted of interactive banners (page take-overs), on-line sweepstakes, print ads, and basically taking over the vegas strip with models dressed in powerballs, giant helium powerball-oons, casino floor and hanging signs, powerballs in the swimming pools, airport stunts, mobile billboard, and videos on casino marquees.

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